sugarEX for
Business customers
Less sugar is no longer just a dietary trend. For many companies, it represents a strategic product opportunity: better positioning, modern product range development, and a credible contribution to more conscious consumption.
sugarEX® helps B2B partners make reduced sugar profiles visible, understandable and brandable.
sugarEX® – Ihr Partner!
sugarEX® is aimed at companies in the food, beverage, and beverage industries that want to develop, label, or establish products with reduced sugar content and/or sugar substitutes as a separate line in the market. This includes, in particular, manufacturers, retailers, discount stores, brand owners, and producers of licensed products.
sugarEX® B2B-Models
The sugarEX® brand for product lines
Use sugarEX® as a recognizable signal for products that contain less sugar or sugar alternatives compared to the original. This variation can be clearly communicated on the packaging and within your own product lines.
sugarEX® for licensing partnerships
For manufacturers who wish to produce and potentially distribute sugarEX® licensed products, sugarEX® offers a structured brand approach with clear thematic positioning.
sugarEX® for private label and own brands
sugarEX® can also be a partner for trading companies with private label and own brands, helping them to present their "less sugar" product ranges in a more distinctive and understandable way.
Your added value when collaborating with sugarEX®:
With sugarEX® you combine product development and market communication
Instead of just addressing sugar reduction technically, make the benefit immediately visible to buyers, trading partners and end customers.
Especially in categories where taste, texture, and acceptance are crucial, a strong, understandable brand message is a real competitive advantage.
Possible applications of sugarEX®:
Drinks
Dairy and mixed products
Confectionery
Cereals and Snacks
Dietary supplement
Special products for conscious nutrition concepts – e.g. for diabetics or those with prediabetes